Main Article Content
Abstract
The purpose of this study was to determine the impact of the use of social media on the dissemination of event information at the Grand Kanaya Hotel Medan. The background of this research is that social media is evolving very rapidly and is frequently used by businesses to disseminate the product information they provide. Of the data obtained from the survey and processed by SPSS Ver 25 software, social media has had a significant impact on the dissemination of event information at 75.1%, and 24.9% is affected by factors other than the survey. From the results of the processed data, we can conclude that social media is an effective and efficient means of disseminating information because it does not require much time and cost and can reach distant consumers.